Enter BHLDN (pronounced Beholden).
Now don't let the fact that for some reason someone decided it would be cool and not at all confusing to take all the vowels out of the name of this line or the fact that beholden means "owing thanks or having a duty to someone in return for help or a service" (which is not at all romantic) fool you. This is actually a pretty amazing new line of wedding apparel by the people behind Urban Outfitters, Anthropologie, and Free People.
There are things like lingerie and jewelry and weird things for your hair and probably something blue and definitely something new but the most fantastic part is the dresses. I would wear these every day if I could.






